TOBIQ + FREEPEOPLE COLLABORATION

Tobiq, a travel bag company, partnered with Free People Movement to create a custom-colored bag sold exclusively in Free People Movement stores. I was hired to design a co-branded logo that seamlessly combined both brands while maintaining equal hierarchy and recognition. Through thoughtful design, I created several variations of unique marks that preserved the essence of each logo while forming a cohesive new identity. These logos were featured in marketing materials, social media, in-store displays, product tags, and the bags themselves. Notably, they chose to use one version in social media and promotional content, while another variation was used on the bags.