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LOGO DESIGN AND BRANDING GUIDELINES

For this project, I developed a comprehensive brand identity for a fictional outdoor river adventure company called Ottavie Adventure. My goal was to create a visual language that would resonate with outdoor enthusiasts, evoking a sense of exploration, freedom, and excitement.

I designed the company’s logo, drawing inspiration from nature and adventure, and paired it with a carefully curated color palette that reflects a vibrant sense of adventure. The typography was selected to balance readability with a rugged, yet approachable style, perfect for the adventurous spirit of the brand.

This project allowed me to refine my skills in branding, attention to detail, and visual storytelling. I took great care in making sure the brand guidelines were not only visually appealing but also practical and adaptable for real-world applications.

JEN BERRY DESIGN

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