PACKAGING REDESIGN

For this project, I selected an existing product from the store and reimagined its packaging to create a more dynamic and eye-catching design. Using the original logo as required, I began by carefully deconstructing and measuring the original packaging, then reconstructed it in Illustrator. After printing and assembling a blank prototype to ensure accuracy, I crafted a bold, fresh design aimed to stand out on the shelf. Drawing from my research of competing products’ packaging, I made intentional design choices to ensure the new packaging would catch the eye of consumers and differentiate it from other similar items. I then printed, cut, and hand-assembled the final mockup, replacing the original labels with my own, resulting in a fully realized, professional-quality prototype.